Good Day Wellness
Good Day Wellness is an independent health and wellness company specializing in the production of certified gluten-free vitamins and daily supplements. Founded on the belief that every person deserves access to clean, safe, and cheerfully designed wellness products, Good Day Wellness fills a meaningful gap in the supplement market by combining rigorous allergen-free formulation standards with a warm, illustrative brand identity that sets it apart from the clinical aesthetic common to most vitamin packaging.
BRANDING
Good Day Wellness was brand around a simple but powerful idea: that taking care of your health should feel as good as it is good for you. The brand’s core design principle is that wellness products should be joyful, approachable, and designed with intention. To Good Day Wellness, a bright and honest brand identity is just as important as the quality of the product inside the package. Every design decision is rooted in the company’s commitment to making gluten-free supplementation feel welcoming rather than clinical, and personal rather than pharmaceutical.
Deliverables
Good Day Wellness tasked Haley Elizabeth Art and Graphic Design with developing a cohesive packaging system for their core product line. All deliverables were produced to commercial print specifications in Adobe Illustrator and Adobe InDesign, and all design decisions reflect the company’s established visual direction, including a pastel color palette and clean-line custom illustration, reflecting the brand’s happy and welcoming tone.
1
Vitamin Box Packaging
3x3x4.5 in. fitting 5oz packer bottle
24pt SBS Paperboard with Soft Touch Matte Coating, UV Spot Treatment on Illustrated areas for contrast
Straight tuck fold,
Die cut bottle neck stabilizer hole included in design
Hand drawn vector art featuring a pastel city and various nature elements
Creation of brand mascots fearturing major bodily systems affected by Celiac Disease
2
3 Vitamin Bottle Labels
6.87in x 2.5 in
.25 in overlap gap space for secure fastening around bottle
1 Label featuring the “Good Day” supplement- meant to be consumed in the morning
1 Label featuring “Good Night” supplement- meant to be consumed at night a
1 Label featuring “Celiac Wellness Support” supplements that can be taken any time
All three label designs should feature custom artwork relating to the specific supplement described
3
Advertisement
Advertisement featuring box Celiac Wellness Support
supplement box packaging
